Roster rationalisation is what an agency roster review delivers: one defensible view of every agency you work with — what each delivers, what each costs, and where the roster overlaps or leaves gaps.
We inventory every agency on your roster by market and discipline, with remits, scopes, contracts and fees set side by side.
We assess each agency against the KPIs that matter to the marketing function — delivery, quality and contribution to performance, not tenure — so every relationship is judged on what it produces, not how long it has been in place.
We match scopes and remits against each other to surface duplication, fragmentation and capability gaps across the roster.
We recommend — as an advisor, not an executor — where to consolidate, where to realign an incumbent, and where a competitive process is genuinely worth running. You keep the call; we make it defensible.
One documented view of every agency — what it delivers against your marketing priorities and what it costs — the operating-model basis for keeping, consolidating or replacing each one.
Duplicated scopes and blurred remits resolved, so each partner has a clear brief and no work is bought twice.
Relationships realigned on performance and value, with clear KPIs and governance reset into the operating model — often without the cost and disruption of a full pitch.
Clarity on where a competitive process adds value, ready to take into Pitch & tender management — and where it doesn’t.
See how we helped marketing teams consolidate overlapping scopes and realign incumbents into a smaller, higher-performing set of agency partners.
An agency roster review is an independent, evidence-based assessment of every agency you work with — what each delivers, where scopes overlap, and whether each relationship still justifies its fee. VA runs it as an advisor paid by you alone, never on commissions from the agencies we assess, and benchmarks your roster against AURA, our classified base of 5,000+ agencies and suppliers.
A focused agency roster review typically runs in weeks, not months. We scope it up front, so you know the timeline and deliverables before we start, and your agencies keep working while we assess.
Yes — and not as a slogan: we take fees only from you, and no commissions from the agencies we assess. Our recommendation to keep, challenge or replace an incumbent is the one the evidence supports, not the one that suits a partner.
When the review says reopen the market, run a rigorous, well-governed process — not a beauty parade.
Realign incumbent fees to scope and market, so the relationships you keep are priced right.
