Agency pitch management turns a high-stakes contest into a governed decision: the rules, the brief, the evaluation and the fee comparison are set up front, so the agency you choose wins on merit and the choice holds up afterwards.
Left ungoverned, a pitch drifts. Agencies answer subtly different briefs, fees are quoted on different bases, evaluation happens by impression — and the decision becomes hard to defend to procurement or the board, however good the winner.
We run the process on one comparable basis from brief to selection, and the Statement of Work is defined before the contract is signed. It is the same evidence-based method we bring across the marketing ecosystem, from scouting to remuneration — and it runs on AURA, so every submission, score and fee comparison sits on one auditable record you can put in front of procurement, finance and the board. We take fees only from you, never commissions from the agencies you evaluate.
We define the brief, timeline, evaluation criteria and scoring model up front, and share them with every agency so the contest is fair from the first day.
We manage the RFP, questions and submissions on a single workflow, so every agency answers the same brief on the same terms.
We normalise fees and scopes so cost and capability are genuinely comparable, then score each proposal against the agreed criteria.
We support the final decision with evidence, then define the Statement of Work — scope, deliverables and remuneration — before the contract is signed.
One set of rules every agency knows from the start — so the award stands up to procurement, finance and the board without re-litigation.
Fees and scopes normalised to the same basis, so the winning agency is the one that offers the best value — not the best pitch performance.
A documented decision, scored against agreed criteria, that you can stand behind long after the award.
Scope, deliverables and remuneration fixed before signature — so the new relationship begins with no ambiguity to renegotiate later, and performs from day one.
See how brands like yours turned a well-run pitch into a partnership that performs.
Agency pitch management is the independent design and governance of a marketing pitch or tender — the rules of engagement, evaluation criteria, cost comparison and final selection, through to the Statement of Work. It turns a subjective, hurried process into one where every agency answers the same brief, every proposal is scored on the same criteria, and the decision is documented and defensible. VA runs it as an advisor that takes fees only from you, never commissions from the agencies you evaluate.
Timelines depend on scope, but a well-governed pitch runs in weeks rather than months. We fix the timeline and evaluation criteria up front, so you and every agency know the stages and deadlines before it starts — which is exactly what keeps the process from drifting.
Yes — and not as a slogan: we take fees only from you, and no commissions from the agencies you evaluate. We hold no roster of our own to place and sell no agency’s services, so the shortlist and the scoring reflect the evidence, not our interest.
Build the shortlist before the pitch: identify and qualify the agencies worth inviting to compete.
Test the winning fees against the market before you sign, so the deal reflects fair value.
