Agency remuneration decides what you pay and why: a model — fixed, variable or value-based — built on what the work actually costs and benchmarked against the market, so every fee is justified rather than simply declared.
Most fee structures are inherited, not designed. They carry forward rates nobody rebuilt, scopes nobody revisited and margins nobody tested — so you pay for the legacy of past negotiations instead of the work in front of you, with no external reference to challenge it.
We rebuild the cost structure from the ground up, benchmark your fees against the open market, and design the model that ties price to the scope and outcome you actually want — and we do it independently: we benchmark on fees from you alone, never on commissions from the agencies we assess, and no software or data subscription to sell you alongside it.
We reconstruct what the work actually costs to deliver — day rates, hours and overheads — from the ground up, using AURA/FRC to size fees on an FTE basis.
We compare the fees you pay against the market and against the rebuilt cost baseline, drawing on the AURA database of 5,000+ classified suppliers.
We build the compensation structure — fixed, variable or value-based — that matches the scope, the risk and the outcome you want to pay for.
We link the model to defined deliverables and a baseline agreed up front, so every fee stands on evidence and can be renegotiated on the same terms.
The true cost of delivering the work, rebuilt from day rates, hours and overheads — so you walk into any review with evidence behind the price, not a negotiating position.
A fee no longer carried forward from an old scope or an old deal, but rebuilt against what the work costs today and structured — fixed, variable or value-based — around the performance you want to reward.
The benchmark quantifies what the exercise returns, separating cost saving you bank now from cost avoidance you lock in for later — so finance sees exactly what changed, not a single blended number.
The evidence to challenge incumbent fees or set fair terms in your next pitch, ready to carry into Roster rationalisation & incumbent challenge and Pitch & tender management.
See how brands like yours turned agency fees they couldn’t explain into remuneration they can justify.
Agency remuneration is the model that governs what you pay the agencies in your marketing ecosystem — fixed, variable or value-based — benchmarked against both the market and a rebuilt cost structure, so the price is justified, not just declared. It covers what the work costs to deliver, what the market charges, and how the fee is structured against scope and outcome. VA sets it as an advisor paid only by you, never on commissions from the agencies we assess.
A focused benchmarking exercise typically runs in weeks, not months. We scope it up front, so you know the timeline and deliverables before we start, and your teams and agencies keep working while we rebuild the costs and benchmark the fees.
Yes — and not as a slogan: we take fees only from you, and no commissions from the agencies we assess. The benchmark you get is the one the evidence supports, whichever way it points.
Turn benchmarked fees into a sharper roster — challenge incumbents and right-size the partners you keep.
Set fair remuneration into the process itself — run a pitch where price and scope are defined from the start.
