What we do › Ecosystem & Remuneration

Ecosystem & Remuneration

The right partners, on the right terms. We design your agency and vendor ecosystem, run pitches and tenders, and build remuneration models that tie what you pay to what you get.

The numbers behind VA

300+

pitches and tenders managed every year

28–30%

value unlocked in negotiation and renegotiation

5,000+

classified suppliers in the AURA database

Most rosters grow by addition, never subtraction: overlapping scopes, unclear remuneration, and pitches run without a real process. Ecosystem & Remuneration rebuilds the partner model around what the brief actually needs — and makes every fee defensible.

What Ecosystem & Remuneration includes

Partner ecosystem design

We define the structure, scope and configuration of the agencies and vendors that serve you — how many partners, with which roles and which boundaries.

Roster rationalisation & incumbent challenge

We consolidate the roster, remove overlap and fragmentation, and put incumbents to the test on KPIs and value — realigning the relationship without always defaulting to a pitch.

Remuneration & fee benchmarking

We build compensation models — fixed, variable, value-based — and benchmark agency and media fees against the market and a rebuilt cost structure, trading terms included, so price is justified, not just declared.

Vendor scouting & shortlisting

We identify and shortlist candidate suppliers from AURA’s 5,000+ classified partners — bringing only a fit-for-brief shortlist into selection, cutting time and risk.

Pitch & tender management

We govern the whole pitch, media pitch included — rules of engagement, evaluation, comparison and selection — and define the Statement of Work, for a process that is fair, comparable and defensible.

Contracting, onboarding & handover

We turn the award into a working relationship — contracts that capture what was promised in the pitch, structured onboarding, and a clean handover into rollout.

What you'll achieve

A right-sized ecosystem

Fewer overlaps, clearer roles, partners matched to what the brief actually needs.

Fees you can defend

Every fee benchmarked and tied to a rebuilt cost structure — justified, not just declared.

A defensible selection

Pitches and tenders run to rules procurement and management can stand behind.

Commitments that stick

What was promised in the pitch tracked through onboarding and rollout.

Frequently asked questions

Not necessarily. Often the better move is to challenge and realign incumbents rather than go to market. We recommend a pitch only when it genuinely creates value — and run it properly when we do.

Clear rules of engagement, a documented Statement of Work, comparable evaluation criteria and an auditable scoring trail — so the decision stands up to scrutiny.

No. We are paid only by you. We hold no roster that agencies pay to join and take no commission — that independence is what makes the selection credible.

Against market references and a cost structure we rebuild from the bottom up — scope, roles, rates — so you see whether a fee is justified, not just whether it sounds high or low.

A database of 5,000+ classified suppliers, so shortlisting starts from real, qualified candidates matched to your brief rather than the usual few names.