Energy & petrol marketing faces a two-speed consumer transition

The industry that once sold undifferentiated fuel and kilowatt-hours now faces an electrified, uncertain consumer: one in four new cars sold worldwide is electric, clean-energy investment runs at twice the level of fossil fuels, yet stated EV purchase intent has fallen to 14% while affordability pressure mounts. Winning brands are not simply cutting spend; they are rebuilding the marketing operating model, governing brand, retail and B2B2C investment as one, and holding every partner to measurable value. VA helps energy and fuel-retail leaders orchestrate that ecosystem, optimise the marketing budget and prove ROI.