campaigns and productions overseen every year, across every channel
average value unlocked
of execution spend overseen every year
Execution is where approved budgets quietly inflate — and not only in production. Estimates no one challenges, bids with nothing to compare them against, scopes that drift, costs that surface only at the invoice: it happens across events, digital, CRM, influencer, retail, trade and media alike. Execution Oversight keeps the money under control from brief to final reconciliation — one governed cycle for every channel, without slowing the work down.
Film, video, social and digital content — one governed cycle from brief to final reconciliation, with every estimate challenged and every project closed on evidence.
TVC & film · Radio & audio · Digital, social & VOD content · Idents & branded content · Photography & stills · Virtual production · Generative-AI creative · OOH / DOOH creative · Press & print creative · Adaptations & versioning · Music, sound design & VO
From venue sourcing to post-event reconciliation — every cost validated and every milestone held, under the pressure of live delivery.
Brand events & launches · Experiential & activations · Sponsorship activation · Roadshows & pop-ups · Trade shows & exhibitions · Conferences & corporate events · Set, stage & stand build · Live production & AV
Scope creep is where digital budgets die — so scopes, ratecards, sprints and acceptance gates stay under control, at the pace delivery actually moves.
Websites & microsites · E-commerce & D2C · Apps (mobile / web) · Games, gamification & promos · Display & rich-media build · Connected / phygital experiences · Platforms (PaaS) · Design systems & UX
CRM and martech spend hides in scopes and integrations — vendor effort, milestones and costs validated before they harden into overruns.
CRM programmes (email, lifecycle, loyalty) · Marketing automation · Software (SaaS) licences · Data & integration services · Martech implementation & build · Platforms (PaaS)
Creator programmes governed like the operating systems they are — fees benchmarked, contracts and usage rights covered, deliverables reconciled against commitments.
Creator & influencer fees · Collaboration content production · Talent & usage rights · Affiliate & creator platforms · Social amplification & boosting
POS and in-store materials, from estimate to store shelf — comparable bids, validated costs, rollout and quality controlled at every step.
Point of sale & POSM · Merchandising & displays · In-store signage & print · Shopper & path-to-purchase materials · Store environments & pop-up retail · In-store retail-media assets
Trade activity is commercially critical and structurally inconsistent — plans, budgets and supplier costs validated, execution reviewed and reconciled.
Trade promotions & incentives · Channel & partner marketing · Distributor / reseller kits · Sell-in & sales-enablement materials · B2B trade events
The buy is approved — now it has to deliver: plans held and make-goods tracked, pacing and prices benchmarked against the market as well as the plan, viewability and invalid-traffic alerts raised in flight, and spend reconciled as the campaign runs. The commitments guaranteed in pitch and contract are verified and enforced as they are delivered. Post-campaign measurement sits in Performance Measurement.
TV & video airtime · Radio airtime · OOH & DOOH space · Print & press space · Digital, programmatic & social buys · Search · Retail-media networks
Issues caught at estimate stage, not after the spend is gone.
Every award defensible, whatever the level of competition.
Usage, talent and ESG covered and documented.
Budget, value delivered and actuals reconciled on every project.
No. VA works with your team and your vendors, not between them — an independent layer of cost and quality control, not a competing supplier.
The earlier the better: the largest value comes at briefing and estimate, before scopes and bids are locked. But VA adds value at any stage of any channel — from live delivery to final reconciliation.
By separating justified cost from unnecessary margin — line-by-line validation, comparable bids and benchmarked rates — so quality holds while the budget does too.
No. VA is independent and paid only by you — no commission, no kickback. That is what makes the cost validation credible.
A wrap and final reconciliation: budgeted vs actual cost, value delivered, rights and compliance status — a verifiable record for finance.
