return clients see on our fees
of marketing spend measured
projects reviewed and measured
Today AURA delivers project-closing reports. The full capability across KPI tracking, cost saving & cost avoidance reporting, ROI analysis, partner performance, executive dashboards and continuous improvement is on our roadmap — the target state, not yet a fully active service.
Marketing transformation only counts if it can be measured. Performance Measurement ties every result back to the baseline set at the start — separating cost saving from cost avoidance, and turning governance into a business case the CFO can sign off.
We track the ecosystem’s KPIs against the framework and scorecards set in governance design — keeping the gap between target and result visible over time.
We document cash actually taken out separately from cost prevented before it is incurred — making the value created explicit and defensible.
We audit and benchmark media investment on both price and quality — channel by channel — and test what actually drove return. Measured against the market, not against last year.
We relate the value created to the investment in the marketing ecosystem — turning governance into a measurable business case for the CFO.
We evaluate agencies and vendors against KPIs and contract terms, and assess output quality beyond cost alone — the objective base for renewals or exits.
We synthesise performance, cost and value — including ESG/DE&I outcomes — into a decision-oriented view for board and CFO reviews.
We refine the operating model, governance and partner mix over time, based on performance data — making transformation iterative, not one-off.
Cost saving and cost avoidance reported separately and tied to the baseline.
ROI and efficiency, not activity — governance turned into a number.
Performance and quality measured against agreed terms.
Decisions refined on data, not opinion.
Cost saving is cash actually taken out; cost avoidance is cost prevented before it is incurred. We report them separately and tie both to the baseline — so the value is explicit and defensible.
Not in full — we are transparent about what is active today and what is in development. Media investment intelligence — audit, benchmarking, compliance and effectiveness testing — is an active VA service. Across the rest of Performance Measurement, AURA delivers project-closing reports today, while live KPIs, dashboards and continuous refinement are on our roadmap.
We relate the value created — cost saving, cost avoidance, efficiency — to the investment in the ecosystem and in our work, against the baseline set at the start.
Marketing leadership, procurement and finance: a single view that connects ecosystem performance to measurable business outcomes.
Against the KPIs, targets and contract terms agreed up front — plus an output-quality assessment — so confirmations, renegotiations and exits rest on evidence.
