Marketing ROI analysis relates the cost saving, cost avoidance and efficiency our work creates to the investment in your marketing ecosystem and in our engagement. Governance stops being an activity report and becomes a business case your CFO can sign off.
Most marketing transformations end without a verdict. Fees renegotiated, rosters consolidated, costs validated — yet nobody can say what the whole effort returned, because no one set a baseline at the start and every function counts value its own way. Finance receives a list of activities, not a return, and a benefit no one can verify is a benefit no one will fund twice.
VA Consulting sets the baseline with finance at the start, tracks every validated benefit against it, and closes with a reconciled account of value versus investment. Today AURA delivers project-closing reports; the full performance-measurement suite is on our roadmap, and we are clear about what is active now. We work on fees from you alone: no commissions, no kickbacks, nothing from the partners we assess.
We fix the reference point at the start of the engagement: current costs, rates, scopes and terms, agreed with finance. Every benefit that follows becomes measurable against one line.
We record each benefit as the work generates it: cost saving, cost avoidance and efficiency, documented at source and reconciled, never estimated after the fact.
We set the value created against the investment in your marketing ecosystem and in our own work. The return comes out as a calculation, not an assertion.
We close with a project report that translates the result into P&L language: the categories, the evidence and the sign-off finance requires.
governance expressed as a measured return, in terms your finance function can validate and sign off.
a single reference, set with finance at the start, that every claimed benefit answers to.
every element of cost saving and cost avoidance documented and reconciled, so the number holds when finance tests it.
evidence of return that makes the next phase of governance a decision, not a debate.
See how brands like yours turned governance into measured, reported value.
A marketing ROI analysis is an independent account of the value marketing governance creates — cost saving, cost avoidance, efficiency — related to the investment in your marketing ecosystem and in our work, against the baseline set at the start. VA Consulting runs it as the closing discipline of a transformation, on fees from the client alone and never on commissions from the partners assessed: the point where governance stops being an activity report and becomes a return.
Not all of it, and we say so. Today AURA delivers project-closing reports: the reconciled account of value against investment at the end of each engagement. Live KPIs, standing dashboards and continuous refinement are still in development on our roadmap; we tell you exactly what is live and what is not before you commission anything.
Yes. We are paid only by you — no commission, no kickback, nothing from the partners whose work sits behind the numbers. That is what makes the return we report credible: we gain nothing from making it look better than it is.
The evidence layer behind the return: how we document, categorise and reconcile every benefit before it counts.
Where the measured return reaches the board: the formats leadership and stakeholders read, trust and act on.
