Executive dashboards & ESG reporting turn everything your marketing transformation produces into marketing performance dashboards built for the people who decide. Your board and CFO see performance, cost, value and ESG/DE&I outcomes as one system, on one page, with every figure traceable to evidence.
No board reads the reporting pile most marketing organisations produce: performance in one deck, costs in another, ESG and DE&I in a third — each true in isolation, none comparable, and the link between spend and value left to whoever presents last. The evidence exists; no single view connects it to a decision.
VA Consulting builds the view from validated evidence: reconciled costs, documented cost saving and cost avoidance, measured partner performance, all reported in terms finance can sign off. Today that view rests on the project-closing reports AURA delivers; AURA/Dashboard, the client-facing dynamic dashboard for comparisons and decision support, is on our roadmap, and we are clear about the difference. We are paid in fees by you alone, with no commissions and no kickbacks from the partners whose results we report, so the numbers your board reads answer to no one else.
We agree with your board and CFO which decisions the view must support, and select the measures that matter: performance, cost, value and ESG/DE&I outcomes.
We draw on validated project data — reconciled costs, documented cost saving and cost avoidance, partner performance and ESG/DE&I results — so every figure can stand a finance review.
We synthesise the evidence into one decision-oriented report; today AURA delivers project-closing reports, and we structure each one around the questions your board will actually ask.
We take the view into board and CFO reviews, then refine measures and format after each cycle so the reporting keeps pace with the decisions.
performance, cost, value and ESG/DE&I outcomes on a single page your board can absorb in minutes.
numbers built on reconciled costs and documented cost saving and cost avoidance: evidence your CFO can sign off.
marketing’s ESG and DE&I outcomes reported in the same frame as cost and performance — governed, not anecdotal.
board time spent on choices, not on reconciling documents from every function.
See how brands like yours turned governance into measured, reported value.
Executive dashboards & ESG reporting is one decision-oriented view of your marketing transformation: performance, cost, value and ESG/DE&I outcomes consolidated for board and CFO reviews. Marketing performance dashboards of this kind replace the pile of channel and project reports with a single page that connects what was spent, what it returned and what it changed. Every figure is traceable to validated project evidence.
Not yet in full. Today AURA delivers project-closing reports, and the executive view is built on that validated closing evidence. AURA/Dashboard, the client-facing dynamic dashboard for comparisons and decision support, is on our roadmap, along with live KPIs and continuous refinement.
No. We are independent and paid only by you — no commission, no kickback. That is what makes the view your board reads credible: every figure answers to your interest alone.
Set and track the measures that feed the executive view, so every review starts from current, agreed evidence.
Go deeper on what the transformation returned — value and cost performance measured in terms your CFO can interrogate.
