End to end — one governed cycle, from brief to reconciliation, not a one-off check.
Comparable — every estimate, bid and cost measured against a single baseline.
Independent — fees from you alone, never commissions from the partners we assess.
Media is the largest line in most marketing budgets and the least legible. Specialist language, fragmented data and intermediated buying make cost hard to compare and quality hard to see. What arrives at year end is a media performance deck, not an audit.
VA measures media as one point of control in a system it also designs, governs and reconciles — so a finding connects to a decision, not to another report. We are paid a fee, never a share of what we find, and we buy no media. There is nothing in the result for us to defend.
We benchmark cost and quality against comparable market conditions across TV, radio, print, OOH, digital and CTV. Each channel is read with its own discipline — a competitive CPM says nothing about whether the placement was worth buying.
In digital, complexity is where waste hides. We analyse media owner, buying type, platform, target, format and supply path, so what you compare is genuinely like for like.
Impressions delivered are not impressions seen. We verify viewability, invalid traffic and brand-safety exposure, so digital delivery is judged on what reached a person.
Efficient buying does not repair a weak plan. We read whether channel mix, investment logic and deployment hold against the business objective — not only against the market price.
We read media effectiveness across the portfolio — contribution, elasticity and return — then pressure-test that reading with incrementality experiments. Reallocation rests on converging evidence, not on one model.
We run the contract compliance audit: what was bought, delivered and invoiced against what was contracted — rebates, unbilled media, pass-through costs and closing balances. Value recovered here was always yours.
Media efficiency is no longer only economic. We surface wasted impressions and the carbon cost of the plan, so responsible performance is measured rather than assumed.
Cost and quality benchmarked like for like, channel by channel.
Buying path, platform and format seen clearly enough to act on.
Contribution tested, not asserted.
Cost saving and cost avoidance separated, and tied to the baseline.
See how brands like yours turned governed execution into measurable value.
An agency reports on the media it bought. Media auditing measures that buy independently — paid by the advertiser alone: price against comparable market conditions, quality against how the placement was built, and effect against what the investment produced. VA runs the audit; the agency runs the campaign.
In-flight delivery — pacing, make-goods and contracted terms enforced while the campaign runs — sits within Execution Oversight. Media Investment Intelligence measures the investment after the buy: benchmarked, audited and tested.
No. VA is fee-only: we are paid by the advertiser, never by media owners or agencies, and never as a share of what an audit recovers. We buy no media — so nothing in the measurement is ours to protect.
The value an audit surfaces only counts once it is reported — cost saving separated from cost avoidance, against one baseline.
The audit proves the price; ROI analysis proves the return — efficiency measured across the whole investment.
