of client marketing spend governed every year
average value unlocked across engagements
classified suppliers in the AURA database
Most marketing ecosystems grow by accretion: agencies, vendors and tools added over years, with overlapping scopes and spend no one fully controls. Diagnose & Design gives you the factual picture — who does what, at what cost — and the blueprint to run it better.
A complete map of the agencies, media partners, vendors, processes and spend flows that feed your marketing function — who does what, at what cost, and where the overlaps are.
We rebuild marketing spend by category, supplier and activity and set a verifiable cost baseline — the starting point for finding redundancies and efficiency levers.
We measure your model against a reference standard and benchmark costs, fees and service models against the market — turning ‘are we overpaying?’ into measured evidence.
We simulate different ecosystem, spend and operating-model configurations and project their impact — so you can decide on the numbers before moving real budget.
We assess how your media operation is set up to perform — in-house maturity, decision rights, data and technology — and design the gaps out before they surface in the buy.
We define how marketing operates across strategic, operational and execution levels, and set the roles, decision rights, RACI, KPIs and scorecards that govern the ecosystem.
We translate the diagnosis into a phased implementation plan with priorities, timing, owners and milestones — not just what to change, but in what order and with what resources.
A single source of truth across agencies, vendors, scopes and spend — no more fragmented views or guesswork.
A verifiable cost baseline and a ranked list of efficiency levers, ready to act on.
An operating model with clear roles, decision rights, KPIs and scorecards.
A phased plan with priorities, owners and milestones your teams can actually deliver.
Procurement controls cost at the point of purchase; we map the whole marketing ecosystem — scopes, processes, spend and operating model — and design how it should run. The two are complementary: we give procurement a factual baseline and a governance framework to enforce.
It is scoped up front, so you know timeline and deliverables before we start. A focused diagnosis typically runs in weeks, not months.
No. We are an independent advisory: we are paid only by you, never by agencies or suppliers. That independence is what makes our assessment credible.
A documented ecosystem and spend map, a verifiable cost baseline, a maturity and benchmarking assessment, the designed operating model and governance, and a phased transformation roadmap — all ready to take into execution.
We distinguish cost saving (cash actually taken out) from cost avoidance (cost prevented) and tie both to the baseline we set at the start — so the value is explicit and defensible to finance.
