A marketing spend analysis gives you one verified figure for what your marketing costs — by category, by supplier and by activity — and a cost baseline every decision that follows can rest on: evidence instead of estimates.
Most marketing spend is legible only in fragments: a media plan here, a production invoice there, agency fees split across cost centres and markets. No one holds the whole picture, so no one can say where costs duplicate, where rates drift market to market, or where value leaks. Budgets get defended line by line instead of managed as a system.
We rebuild the spend as it is, and we do it independently: we take fees only from you, and no commissions from the suppliers we cost. You get a baseline you can trust — and a clear view of where cost duplicates, drifts or leaks value — so the next move is spending better, not simply spending less.
We pull marketing and production spend from every source — media plans, invoices, agency fees, internal cost centres — across markets and cost lines.
We reclassify every cost by category, supplier and activity into one taxonomy, so budgets fragmented across systems become comparable against a single baseline.
We test rates and unit costs against comparable references, drawing on AURA — the platform our consultants use, with its database of 5,000+ classified suppliers.
We fix the verified cost baseline and mark where costs duplicate, where rates drift and where efficiency levers sit — each one qualified and quantified.
One documented figure for total marketing cost, resolved to category, supplier and activity level — the reference every future negotiation and measurement starts from.
Costs reclassified into one taxonomy, so rates and volumes line up across suppliers and markets instead of hiding in separate systems.
Where costs duplicate, where rates drift and what each is worth, so you know which efficiency levers to pull first.
The evidence your negotiations, scenario modelling and operating-model decisions rest on, grounded in the full-system view from your ecosystem audit.
See how a verified baseline becomes cost under control — with cost saving and cost avoidance told apart, not lumped into one headline number.
A marketing spend analysis is an independent, documented reconstruction of what your marketing costs — rebuilt by category, supplier and activity and set against a single, verifiable cost baseline. It turns scattered budgets, invoices and fees into one comparable figure you can act on. VA runs it as an advisor that takes fees only from you, never commissions from the suppliers we cost.
A focused marketing spend analysis typically runs in weeks, not months. We scope it up front, so you know the timeline and deliverables before we start, and your teams keep working while we rebuild the numbers.
Yes — and not as a slogan: we advise, we don’t execute the spend we analyse. We take fees only from you, no commissions from the suppliers we cost, and no software or roster to sell you on the back of the baseline. The figure you get is the one the evidence supports.
See the full system your spend sits inside: partners, scopes, processes and cost in one map.
Put the baseline to work: model options, forecast outcomes and pressure-test decisions before you commit.
