A marketing maturity assessment gives you an objective read on how your marketing model works and what it costs — measured against a reference standard and benchmarked against the market, not against opinion. It turns “are we overpaying?” and “are we behind?” into measured evidence.
Most marketing teams have no external reference point. You know your own numbers, but not whether your fees, rates and service models sit above or below the market, and not how your capabilities compare with a mature operating model. Without that comparison, every budget conversation and every renewal runs on assertion.
We measure your model against a documented standard and benchmark your costs, fees and service models against comparable organisations — and we do it independently: we take fees only from you, and no commissions from the partners we benchmark against. You leave with a defensible position, not a sales pitch.
We agree the maturity model and benchmark set up front, so you know exactly what we measure your marketing against, and why.
We evaluate your operating model, capabilities and ways of working against the standard, dimension by dimension, and score where you stand.
We benchmark your costs, fees, rates and service models against the market, drawing on rate and fee data from the 5,000+ classified suppliers in the AURA database.
We quantify the distance between where you are and the standard — on capability and on cost — and weigh each gap by the value at stake, so prioritisation follows the evidence, not instinct.
One documented view of where your marketing model stands against the reference standard, dimension by dimension.
Clear evidence of where your fees, rates and service models sit above or below the market — separating the cost saving you can bank now from the cost avoidance you lock in ahead, and ready to take into any negotiation.
The distance between where you are and the standard, on capability and on cost, prioritised by the value each gap holds.
The evidence your next decisions need — ready to take into Spend mapping & cost baseline and Operating model & governance design.
See how brands like yours turned a benchmarked read of their marketing model into stronger, better-governed decisions.
A marketing maturity assessment is an independent, evidence-based evaluation of how your marketing operating model performs against a reference standard, and how your costs, fees and service models compare with the market. It scores your capabilities dimension by dimension, benchmarks your spend against comparable organisations, and turns “are we overpaying, are we behind?” into a documented position you can act on. VA runs it as an advisor that takes fees only from you, never commissions from the partners we benchmark against.
Scope sets the timeline: a focused marketing maturity assessment is typically a matter of weeks. We agree the maturity model, benchmark set and scope up front, so you know the timeline and deliverables before we start — and your teams keep working while we assess and benchmark.
Yes — and not as a slogan: we take fees only from you, and no commissions from the partners we benchmark or evaluate. The position you get is the one the evidence supports, not one shaped by who pays us.
Go deeper on cost: a full baseline by category, supplier and activity to benchmark against.
Turn the gaps you surfaced into the model and governance that close them.
