What we do › Ecosystem & Remuneration › Contracting, onboarding & commitment tracking

Contracting, onboarding & commitment tracking

A pitch is won on promises; the value is won afterwards. Agency contracting and onboarding is the structured process that turns a pitch decision into signed terms, an operational kick-off and proof that what was promised is actually delivered. We advise on it for fees from you alone — never commissions from the partners you appoint, and nothing to sell you on the side.
Overview

Agency contracting and onboarding turns a signed decision into a working relationship that holds. The terms are precise, the kick-off is planned, and every commitment made in the pitch is written down and tracked — so the agency you chose is the agency you actually get.

Most of the value in a pitch is lost in the weeks that follow. The winning team quietly changes, the fee model drifts from what was quoted, ways of working are improvised, and the promises that decided the award are never checked again. By the time performance is measured, no one can say what was committed in the first place.

We structure the agreement, govern the operational kick-off and hold the relationship to what was pledged — independently: we take fees only from you, never commissions from the partners you appoint, and nothing to sell you on the side. You start the relationship on documented terms, not goodwill.

How we work

How agency contracting and onboarding works

Capture the commitments

We turn the pitch into a documented baseline of every promise — named team, ways of working, fee structure, service levels and rights — held in AURA, so nothing decisive stays a verbal understanding and the record carries through the engagement.

Structure the agreement

We shape the contract around those commitments — scope, remuneration, service levels, data and AI usage, exit terms — so the agreement reflects what actually won the pitch.

Govern the operational kick-off

We plan and govern onboarding across teams, systems and markets, so handover is orderly and the partner starts producing work, not paperwork.

Track delivery against the pitch

We check the promised team, fees and ways of working against what lands in rollout, and flag every gap while it can still be corrected.

Outcomes

What you'll achieve

A contract that matches the pitch

Terms, fees and service levels that reflect exactly what was promised, not a generic template the agency defaults to.

A relationship live from day one

An onboarding with teams, systems and ways of working ready, so the partner delivers from the start rather than after the fact.

Commitments you can hold

A documented baseline of every pitch promise, so drift is visible and correctable instead of silent.

A partnership built to be governed

Agreements and baselines set down clearly, so the relationship can be measured, remunerated and challenged on evidence across the wider engagement — not renegotiated from memory.

Some partnerships we set up. Some we put back on track.

See how brands like yours turned a signed pitch into a governed, high-performing partnership.

FAQ

Frequently asked questions

Agency contracting and onboarding is the structured process of turning a pitch decision into signed terms and a working relationship — and then tracking that what was promised is actually delivered. It covers the agreement, the operational kick-off and the rollout that follows, so the agency you selected is the agency you get. VA acts as an independent advisor, not an executor: we take fees only from you, never commissions from the partners you appoint, and we have nothing to sell you on the side.

A focused contracting and onboarding runs in weeks, not months. We scope it up front, so you know the timeline and deliverables before we start, and your teams and the new partner keep working while we structure the terms and the kick-off.

Yes — and not as a slogan: we take fees only from you, no commissions from the partners you appoint, and nothing to sell you on the side. We shape the terms in your interest, so the agreement protects what you were promised, not what is easiest for the agency to deliver.

Where to go next

Pitch & tender management

Run the pitch that precedes the contract: a structured, governed process to select the right partner.

Remuneration & fee benchmarking

Benchmark the fees before you sign them into the contract, so remuneration reflects fair market value.