Electronics marketing has reached the end of volume-led growth

The category that once grew on relentless product cycles now faces lengthening replacement cycles, flat unit volumes and a market where over a third of global sales happen online — and a third concentrate into a handful of promotional windows. Media investment keeps rising: technology is forecast to be the fastest-growing advertising sector in 2026. Winning brands are not simply spending more; they are rebuilding the marketing operating model, governing retail, digital and brand investment as one, and holding every partner to measurable value. VA helps electronics leaders orchestrate that ecosystem, optimise the media budget and prove ROI.