End to end — one governed cycle, from brief to reconciliation, not a one-off check.
Comparable — every estimate, bid and cost measured against a single baseline.
Independent — fees from you alone, never commissions from the partners we assess.
Media oversight gives you control over the media buy while it is live — delivery held to plan, spend paced, make-goods and contracted terms enforced as the campaign runs.
A media plan is approved and then left alone until the post-buy. In between, delivery drifts from plan, pacing runs ahead or behind, under-delivery goes unclaimed, and contracted terms are honoured only if someone is watching. The gap between bought and delivered opens quietly, in flight.
VA governs media delivery as it happens, and does it independently: fees from you alone, no commissions from the media owners or agencies we assess. Measurement after the campaign — audit, benchmarking and mix modelling — sits with Performance Measurement; this is the control while the money is still moving.
What VA governs here — TV & video airtime · Radio airtime · OOH & DOOH space · Print & press space · Digital, programmatic & social buys · Search · Retail-media networks
We check the media plan and bookings against what was approved, before delivery starts.
We track delivery against plan as it runs, so shortfalls are seen while they can still be corrected.
We monitor pacing and flighting, so spend follows the plan rather than the platform.
We manage make-goods and discrepancies against contracted delivery, so under-delivery is claimed, not absorbed.
We check contracted terms and compliance in flight, so obligations are met while it matters.
We reconcile committed, delivered and invoiced spend into a verifiable record.
Shortfalls seen in flight, not discovered at the post-buy.
Flighting controlled as the campaign runs.
Under-delivery recovered against contracted terms, not absorbed.
Committed, delivered and invoiced spend reconciled.
See how brands like yours turned governed execution into measurable value.
Media oversight is the independent governance of media spend while it is being delivered — plan versus delivered, pacing, make-goods and contracted compliance — reconciled as the campaign runs. It governs the buy in flight; it does not replace after-the-fact media audit or benchmarking.
Media oversight controls delivery while the campaign is live. Media audit, benchmarking and mix modelling measure it afterwards and sit with Performance Measurement. One keeps the buy on track; the other reads how well it worked.
Yes — VA is paid in fees by you alone, with no commission or kickback from the media owners or agencies involved. VA does not buy media; it governs how yours is delivered.
