Most marketing efficiency programmes are judged on a single line: how much came out of the cost base. It is the easiest number to present and the least complete one. A saving that degrades output quality, exhausts the partner ecosystem or disconnects marketing from the business has not created value — it has moved the problem.
VA Consulting measures value across four dimensions at once: what the work costs, what it delivers, how the ecosystem that produces it holds up, and what it contributes to the business. All four are agreed with the client before the work starts and reported at the end — including the ones that are less flattering. 360° Value is one of the commitments that define how we work — see all our commitments.
Spend that works: baseline agreed up front, then cost saving and cost avoidance reported separately — never merged into one flattering figure.
Better output, not cheaper output. We benchmark what the work should cost and what it should deliver, and we govern execution against both.
Partners remunerated fairly and sustainably. A roster that holds up over time is worth more than a discount that burns it out.
Marketing KPIs tied to business KPIs, so the value of the system is legible to finance as well as to marketing.
Value that is not measured against an agreed starting point is an opinion. Every engagement opens with a baseline the client signs off: what is being spent, on what, at what cost level. From there we report cost saving — money that leaves the cost base — separately from cost avoidance — cost that never enters it. The two are not interchangeable, and merging them is how efficiency programmes lose credibility with finance.
The evidence behind the numbers is not ours alone. AURA, the workflow tool our consultants run the work in, holds a database of 5,000+ classified suppliers, so cost comparison and remuneration benchmarks rest on market data rather than memory. We have reviewed over €2B of marketing spend on this basis. Measurement closes the loop that governance opens — see how we track performance across the delivery system.
Every euro of spend has to earn its place.
You keep control: we build capability, not dependency.
We cut waste without cutting the work.
Quality is measured, not asserted.
Senior practitioners on your account, from first diagnosis to result.
We give the advice the evidence supports, not the comfortable one.
